Nerf (trademarked in capitals as NERF) is a toy brand created by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, but there are also several different types of Nerf toys, such as balls for sports like football, basketball, baseball, and others. The most notable of the toys are the dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from Nerf foam. Since many such items were released throughout the 1970s, Nerf products often feature bright neon colors and soft textures similar to the flagship Nerf ball. The slogan, which has been frequently used since advertising in the 1990s, is "It's Nerf or nothin'!